As reported in Wall Street Journal, Facebook will be removing age, gender and zip code targeting options for housing, employment and credit advertisers. This part of a settlement Facebook reached with advocacy groups in anti-discrimination lawsuit.
In the past, advertisers for housing, employment and credit offers used Facebook’s precise targeting options to reach a specific groups of people while excluding others. In addition to the age, gender and ZIP code, Facebook will put further targeting restrictions applicable to housing, employment and credit advertisers, including:
- geographical targeting radius to be set at a minimum of 15 miles
- multicultural affinity targeting will be removed
- Lookalike audience tool will not incorporate age, religious views or Facebook Group membership and other criteria
In their own words, please see Doing More to Protect Against Discrimination in Housing, Employment and Credit Advertising