Endy logo

Endy is a Canadian venture-backed startup that reinvents the way people buy mattresses.

Endy logo mobile version

Endy is a Canadian venture-backed startup that reinvents the way people buy mattresses.

Commerce Garage has helped us scale. We were at a point where we needed support in multiple areas including SEO and funnel optimization. They helped us completely overhaul our paid search strategy and we’ve seen a huge long term benefit to our CPA as a result. They’ve worked as great addition to our in house team quickly getting projects off the ground for us.

Mike Gettis - Founder & CEO, Endy.com

MIKE GETTIS

Founder & CEO, Endy.com

Endy has renewed the way people shop for sleep by making a meticulously designed mattress available directly to consumers through endy.com

THE PROJECT

Endy

Endy is a venture-backed startup that is reinventing the sleep experience by applying data and design thinking to their products and changing the way consumers shop for a mattress.  Endy’s success in ecommerce landed them a deal in the Dragon’s Den from three investors, Michele Romanow, Joe Mimran and Jim Treliving.

As an innovator and leader in a newly disrupted space, Endy is continuously looking for ways to grow its market position, capture a bigger share of customer mind and thwart off competitive threats.

Commerce Garage was approached by Endy in early 2017 to help scale paid search and display initiatives, all the while reducing customer acquisition costs. At Commerce Garage we quickly accepted the challenge and the opportunity to work with an innovator like Endy and help them meet their business and marketing goals.

The engagement began with search and display campaigns. Efforts were focused on optimizing the account, scaling campaigns nationwide and capitalizing on market events and trends. In the most recent reporting period (previous month), compared to the period prior to the account take over, we’ve improved the performance of paid campaigns by a significant margin in every key area.  Conversion rates increased by 48%, Return On Ad Spend spend grew by 30% while customer acquisition costs dropped by over 23% – all on the same media spend.

Success in the paid search and display demonstrated our ability to understand our client’s customers, where to reach them and how to convert them.  We then expanded our relationship to include funnel optimization and SEO initiatives.  Working closely with the Endy team we’ve developed a funnel testing roadmap and currently in the process of implementing a number of landing pages and a/b tests to determine how the website needs to evolve to raise the conversion rates even higher.

Services Provided

  • Google Search
  • Google Display
  • Retargeting
  • Bing Search
  • Search Engine Optimization (SEO)
  • Funnel Optimization

How do you like them apples

%

Increase in Conversions

x

ROAS

%

Reduction in CPA

Endy mattress and pillow

GOOGLE SEARCH

In a very competitive space where a product is a high-consideration purchase, it was critical to get in front of potential customers with the right information they need at the right time to help them choose Endy.  We utilized everything Google Adwords offered to prospect and convert new customers.

Endy mattress adwords ad with multiple extensions

GOOGLE DISPLAY

We launched Google Display awareness and retargeting campaigns to reach the potential customers at every stage of their buying journey.  With one of the main objectives to constantly staying on top of mind.

Endy branding display ad
Endy display ad featuring star ratings
Endy display ad featuring techweek innovation award

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