Healthy living made easy with a Smart Water Bottle

Healthy living made easy with a Smart Water Bottle

Commerce Garage has helped us to scale on Facebook Ads and Google Search as well as improve or onsite conversion rates through a multitude of recommendations and tests. They have uncovered new untapped audiences and keywords as well as injected fresh ideas on how to message those people. They are like an extension of our internal team, helping to quickly and strategically launch new marketing initiatives to grow our revenue.

NADYA NGUYEN
CEO, Hidrate, Inc.

Hidrate Spark is a Smart Water Bottle that helps you stay healthy and hydrated by tracking how much water you drink.

THE PROJECT

Hidrate Spark

Hidrate, Inc. is an award winning creator of Hidrate Spark 2.0, a connected water bottle that tracks, monitors and alerts you about your water intake. In early 2017 Hidrate team was seeking to replace their old agency with a more data driven and experienced agency to take them to the next level.

Hidrate reached out to us on Shopify Plus community for our paid social solutions with a goal or reaching new audiences and increasing the revenue.

We immediately began by analyzing and auditing current and past ad campaigns, web analytics, site performance and conversion tracking.  Our team uncovered several areas of optimization and opportunities, including improved ad campaigns, analytics implementation, persona development and conversion rate optimization.

Services Provided

  • Facebook Ads
  • Google Search
  • Google Display
  • Retargeting
  • Bing Search
  • Search Engine Optimization (SEO)
  • Funnel Optimization
  • Landing Page Design
  • Persona Development

How do you like them apples

%

Increase in Conversions

%

Reduction in CPA

x

Increase in CTR

hidrate spark water bottle and ios app

CHANNEL STRATEGY

GOOGLE SEARCH

Many consumers are keen on leading active and healthy lifestyles and achieving their fitness goals.  But it’s never an easy path.  They always look for programs and products that will help them lead a healthy life.  Google Search was a natural fit for finding and attracting this consumer segment.  Since relaunching and continuously optimizing campaigns, keywords and ad groups we’ve been able to reduce the cost of customer acquisition by 53% while increasing conversion rate by 69%.  Additionally, by reaching the right users with optimized and relevant ads we’ve increased click-throughs 8x.

hidrate spark sample text ads adwords

FACEBOOK ADS

Facebook ads were used to build brand awareness, demand generation and retargeting.  The platform also provided opportunities to uncover high engaging customer segments and ad copy testing.  We deployed and tested various ad types available on Facebook including video, carousel, and image.  With active campaign monitoring, we were able to quickly determine best performing ads and focus on improving winners to achieve their optimal performance.

hidrate spark vertical fb ad
This Bottle Tracks Your Water Intake And Glows To Remind You T...

79% of Americans drink less than 7 glasses of water a day. Even mild dehydration can affect your mood, energy, and focus.

Posted by Hidrate Spark on Monday, November 27, 2017

FUNNEL OPTIMIZATION

CRO

We used a number of tools and methods to optimize landing pages and purchase funnel for conversions.  From heatmaps to funnel analysis, we provided recommendations which were implemented that helped improve conversion rates and user experience based on industry best practices our own first-party data.

 

Additionally, we analyzed user and customer data to develop unique personas to target and build landing pages around.  This approach allowed us to to create a seamless experience for designated customer segments, from an introduction to the brand all the way down to the purchase.

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