Case Study

"Commerce Garage has helped us scale our advertising and has helped us keep an incredible ROI. We are continuing to grow with the help of the entire Commerce Garage team. They are fast and efficient and want to help you grow!"

Hunter Bailey

COO at Impact Dog Crates

"Commerce Garage has helped us scale our advertising and has helped us keep an incredible ROI. We are continuing to grow with the help of the entire Commerce Garage team. They are fast and efficient and want to help you grow!"

Hunter Bailey

COO at Impact Dog Crates

Impact Dog Crates manufactures the most durable and trusted dog crates on the market for keeping pets safe at home or on the road. 

THE PROJECT

Impact Dog Crates

Impact Dog Crates, which is a family-owned business, uses high-grade aluminum to create durable, yet lightweight crates. Because of their unwavering emphasis on quality, these are some of the toughest and popular products of their kind on the market. As a relatively new company, Impact Dog Crates needed a digital marketing partner to help them scale online advertising to reach new audiences and grow their online revenue.

With extensive knowledge and experience in the pet space, the Commerce Garage team rolled out Facebook ads and search campaigns, and within a few short days, immediately began generating sales. During the following months ad spend was scaled on all channels while improving max target CPA by 22%.  Digital ad campaigns were also supplemented with an email strategy, homepage redesign to improve conversion rates, and an SEO audit to increase site visibility in organic search.

Services Provided

  • Facebook Ads
  • Google Search
  • Display Retargeting
  • Bing Search
  • Funnel Optimization
  • SEO
  • Web Design
  • Shopify Store Design
  • Landing Page Optimization
  • Email Flow Optimization

    Performance Achieved

    %

    Scaled FB Ad Spend

    %

    Improved CPA

    %

    Improved KW Positions

    PAID Channel Strategy

    Facebook and Instagram Advertising

    Impact Dog Crates faced many challenges as a young company, including going head-to-head with established brands at significantly higher prices. It was critical to build out campaigns and ad sets with a variety of value props and customer testimonials to achieve greater ad reach and frequency. This strategy allowed us to help Impact Dog Crates scale on Facebook by 70% in under six months while staying below max target CPA.

    Google Search and display

    Being high consideration products, search is an important piece of the digital marketing mix. It allowed us to stay on top of mind as users explored other options or wanted to learn more about about Impact Dog Crates. The campaigns were setup and optimized to cover the full customer journey on search and across other Google properties, such as Youtube.

    Email & On-page SEO Optimization

    Email Optimization

    Email is one of the most effective sales channels. Collaborating with Impact Dog Crates team, we provided guidance and strategy on cart abandonment flow to recoup lost revenue, informational/entertaining email content to engage the audience, keeping brand top of mind, and influencing tens of thousands in sales and setting up the tone of promotional and sales emails.

    SEO

    For a new brand with many competitors and no domain history, SEO was going to be a challenge. A technical SEO audit with keyword research provided additional opportunities to optimize on-page content, resulting in a 50% improvement in average target keyword positions. 

    SHOPIFY STORE DESIGN

    HOMEPAGE DESIGN AND OPTIMIZATION

    One of the biggest opportunities in improving conversion rates was in homepage redesign. As with most websites, the homepage attracts the biggest share of website’s traffic and makes the biggest impression on first time visitors. We set out to redesign the page, not only with a goal of improving conversions, but also to create a premium look that match the premium quality of the crates.

    BEFORE

    AFTER