Case Study
Case Study

My Custom Sports Chair makes high-quality customizable Adirondack chairs featuring your favorite team, band, city and just about anything else you can dream of.

THE PROJECT

My Custom Sports Chair

The only thing better than lounging by the lake on a durable, maintenance-free and sustainably built Adironack chair is doing all that while repping your favorite sports team. That’s why My Custom Sports Chair makes fully licensed customizable chairs featuring the NHL, MLB, NFL, CFL, NCAA teams and NASCAR drivers on the planet. If sports aren’t your thing, you can customize your chair to show off your city, favorite band or brand.

The product spoke for itself, but a successful performance marketing campaign — inclusive of intelligent ad prospecting and retargeting, production of effective creative and conversion rate optimization — was needed to take the company and brand to the next level.

When the team at My Custom Sports Chair approached Commerce Garage, they had already tried working other marketing agencies that just didn’t make the cut.

Thanks to the blank canvas and free-rein given to Commerce Garage to implement our processes and methodology, the team managed to increase monthly Shopify revenue on My Custom Sport Chair’s Canadian store by 10x and American store by 4x in just 6 months.  Commerce Garage also helped increase ROAS by 13x, scaled Facebook Ad Spend by 300% and decrease CPA by 93%.

Services Provided

  • Facebook
  • Instagram Ads
  • Google Ads
  • Google Search
  • CRO
  • Retargeting
  • Bing Ads
  • Video Ad Creation
  • Copywriting

THE PROJECT

My Custom Sports Chair

The only thing better than lounging by the lake on a durable, maintenance-free and sustainably built Adironack chair is doing all that while repping your favorite sports team. That’s why My Custom Sports Chair makes fully licensed customizable chairs featuring the NHL, MLB, NFL, CFL, NCAA teams and NASCAR drivers on the planet. If sports aren’t your thing, you can customize your chair to show off your city, favorite band or brand.

The product spoke for itself, but a successful performance marketing campaign — inclusive of intelligent ad prospecting and retargeting, production of effective creative and conversion rate optimization — was needed to take the company and brand to the next level.

When the team at My Custom Sports Chair approached Commerce Garage, they had already tried working other marketing agencies that just didn’t make the cut.

Thanks to the blank canvas and free-rein given to Commerce Garage to implement our processes and methodology, the team managed to increase monthly Shopify revenue on My Custom Sport Chair’s Canadian store by 10x and American store by 4x in just 6 months.  Commerce Garage also helped increase ROAS by 13x, scaled Facebook Ad Spend by 300% and decrease CPA by 93%.

Services Provided

  • Facebook + Instagram Ads
  • Google Ads
  • Google Search
  • CRO
  • Bing Ads
  • Video Ad Creation
  • Copywriting

Performance Achieved within First 6 months

Increased Overall ROAS

%

Scaled FB Ad Spend

Increased Shopify Revenue CAN Store

Performance Achieved within First 6 months

Increased Overall ROAS

%

Scaled FB Ad Spend

Increased Shopify Revenue CAN Store

PAID Channel Strategy

Facebook and Instagram Advertising

With a blank canvas to work with, Commerce Garage got moving quickly with a push to scale ad spend and increase ROAS. Fully licensed by the NHL, MLB, NFL, CFL, NCAA and NASCAR, creating beautiful Facebook and Instagram ads was a synch.

When it came to reaching the right audience, prospecting, targeting and retargeting needed to be broad enough to widen the funnel, yet progressively targeted enough to encourage conversions. While “sports” fans narrows it down some, success has been dependent on targeting the right sports fans at the right time. NFL and NHL fanatics are fans all year-round, but they’re more likely to convert when their team is in the throes of the playoffs, or at the beginning of a promising season.

But when Covid-19 abruptly shut down the NHL, NBA and MLB seasons, Commerce Garage pivoted from a strictly sports-events focus to creating targeted ads that showed how these beautiful chairs could fit into everyday life, at home or at the cottage. In just six months, Commerce Garage scaled Facebook Ad Spend by 300%,  lowered CPA by 93%, while increasing ROAS by more than 13x.

VIDEO CREATIVE

Google Ads

As the Facebook and Instagram ad campaigns were in full-force and producing serious results, Commerce Garage implemented a Google Ad strategy to target potential customers and increase brand awareness. The strategy paid off, generating over 2.8M impressions in 6 months. Additionally, CTR increased by more than 5x and conversions surpassed quadruple-digits.

Google Ads

As the Facebook and Instagram ad campaigns were in full-force and producing serious results, Commerce Garage implemented a Google Ad strategy to target potential customers and increase brand awareness. The strategy paid off, generating over 2.8M impressions in 6 months. Additionally, CTR increased by more than 5x and conversions surpassed quadruple-digits.

CRO & Homepage DESIGN

CRO

My Custom Sports Chair leaned on Commerce Garage’s expertise to go above and beyond Ad strategy and clean up their homepage. After extensive testing and relying on past successes, the team at Commerce Garage tightened up the homepage, removing low converting items and accentuating high conveting ones. As a result, CRO improved by 21%.

CRO & Homepage DESIGN

My Custom Sports Chair leaned on Commerce Garage’s expertise to go above and beyond Ad strategy and clean up their homepage. After extensive testing and relying on past successes, the team at Commerce Garage tightened up the homepage, removing low converting items and accentuating high conveting ones. As a result, CRO improved by 21%.