Case Study

"From the moment we started working with Commerce Garage we felt understood. The expertise of the team far exceeds previous agencies we've worked with. The team is accessible, and provides us with timely data to help us continue our growth. Our ROI is truly incredible, but what is most important is they are delivering our ads to customers that love our products. After a short time of working together, we doubled our sales (in a typically slow month) from our previous best month during the holidays. Commerce Garage is exactly the strategic partner we needed."

Kerrie and Mark from Sweet Reads Box

Kerrie & Mark

Co-Founders, Sweet Reads Box

"From the moment we started working with Commerce Garage we felt understood. The expertise of the team far exceeds previous agencies we've worked with. The team is accessible, and provides us with timely data to help us continue our growth. Our ROI is truly incredible, but what is most important is they are delivering our ads to customers that love our products. After a short time of working together, we doubled our sales (in a typically slow month) from our previous best month during the holidays. Commerce Garage is exactly the strategic partner we needed."

Kerrie and Mark from Sweet Reads Box

Kerrie & Mark

Co-Founders, Sweet Reads Box

Sweet Reads Box delivers a best-selling novel, sweet treats, and curated items directly to your door every month.

THE PROJECT

SWEET READS BOX

Book lovers know there’s nothing quite like the joy of reading a good novel. Throw in a delicious snack and beverage, and you’ll experience a little slice of heaven. That’s why Kerrie and Mark followed their love of reading and decadent treats to bring Sweet Reads Box to life. They had a vision of creating something that fellow book lovers could enjoy, and the product speaks for itself. 

With the company already benefiting from steady organic growth, and testing the potential of paid media, Kerrie and Mark knew there was a possibility for massive growth — if they had the right marketing partner to help them do it. 

As big admirers of subscription boxes, coupled with our extensive experience in the subscription space, the Commerce Garage team leapt at the opportunity to help Sweet Reads scale their business. The good news came early and often. Within the first four months of going live, Sweet Reads had doubled their overall monthly revenue, tripled return on ad spend, and reduced customer acquisition costs by 68%.

Services Provided

  • Facebook Ads
  • Instagram Ads
  • Google Ads
  • Google Search
  • CRO
  • Display Retargeting
  • Funnel Optimization
  • Video Creative
  • YouTube Ads

Performance Achieved

Monthly Revenue Growth

%

Reduced CAC

Improved ROAS

PAID Channel Strategy

Facebook Advertising

Facebook was identified as a perfect channel to help acquire new users. Its multi-format ad units allowed us to reach new customers and tell the amazing story of Sweet Reads in different ways. Facebook’s unparalleled targeting options enabled us to intelligently advertise specific book genres and themes to the exact right people we identified as likely purchasers.

Google Ads

Leveraging Google Ads to create campaigns and ads also contributed to Sweet Reads online success. Keyword research, targeting and optimization allowed us to reach large audiences of people looking for new reads, entertainment and gift ideas. Achieving great quality scores, high average order value, and low CPA enabled us to maintain top positions for non-branded terms while effectively competing for more expensive CPC keywords.

 Conversion Rate Optimization (CRO)

CRO

Conversion rate optimization played a critical role in improving product pages, increasing conversion rates and revenue per session. Thanks to a dedicated and individualized CRO strategy, we were able to increase revenue by 16% by testing the right combination of visuals.