Case Study

PERFORMANCE ACHIEVED

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Increased Overall ROAS

0%

Scaled FB Ad Spend

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Increased Shopify Sales (CAN Store)

0%

Increase Website Purchases Conversion Value

THE Mission

Client: My Custom Sports Chair
Product: Custom-themed adirdondack chairs
Homebase: Ontario, CAN

There’s nothing like being by the lake at the cottage. When you can do it all in style on a beautiful, custom-themed, quality adirondack chair, you know you’ve truly made it.

But if you’re in the business of selling these chairs in a climate where spending time outside comfortably only occurs 3 months out of the year, how do you ensure your marketing and advertising dollars are working for you all year round?

Commerce Garage combined a robust top of the funnel strategy featuring best-in-class creative, web design, conversion rate optimization (cro), email marketing and more to deliver results.

Results like a 3.5x increase in Shopify sales, more than 13x increase in ROAS and more than 400% Facebook Ad Spend, all while steadily decreasing CPA by 93%.

Read on to see how we did it!

Services Provided

Facebook
Instagram Ads
Google Ads
Google Search
CRO
Bing Ads
Video Ad Creation
Copywriting
Creative Services

PAID CHANNEL STRATEGY

Paid Channels: Facebook Instagram Google Search Google Display Youtube Bing

As much as the goal is always to generate consistent revenue all 12 months of the year, seasonal products make or break their fiscal years in specific months and weeks. With something as instantly controllable as paid ad spend, it’s natural to have the urge to decrease spend when sales aren’t coming in. During the winter months, when soaking in the sun feels like years away, Commerce Garage put our efforts into heavy prospecting campaigns.

While conversions may have levelled off due to the seasonality the product, we knew the weather would turn in a few short months. Prospecting campaigns and maintaining ad spend meant that My Custom Sports Chair stayed top of mind throughout the winter, setting the company up for a massive spring and early summer.

Another important factor at all times of year is the timing around strategy. Being fully licensed by every single major North American sports league allows for thoughtfully planning relative to each league’s season. Stoking excitement during the off-season and ramping up around playoff times have both produced major results.

Services Provided

Instagram Feed
Instagram Story
Desktop News Feed
Mobile News Feed
Carousel
Display

CREATIVE SERVICES

Services Provided

Video
GIF
3D Modelling
Images

It’s every agency’s dream to have high-quality client assets to work with. Add to that a client that is fully licensed by every major North American sports league, the WWE, and you’ve got a recipe for creative success.

So when the spring playoffs for NHL and NBA, MLB’s Opening Day, or the Superbowl are just around the corner, our creative team produced beautiful creative assets to be featured in ads and on the client’s website. Beyond sports, My Custom Sports Chair also ran promotions to celebrate some of rock & roll’s biggest stars.

From celebrating Motley Crüe’s 40th anniversary, to highlighting Canadian rock legends the Tragically Hip, the possibilities for eye-catching creative are endless. Throw in some videos that showcase MCSC’s WWE-themed products and you’ve got creative that converts.

Variations

30 second video
15 second video
16 x 9
1 x 1
9 x 16

GOOGLE ADS

Complemeting Faceook and Instagram ad campaigns Commerce Garage implemented a Google Ad strategy to target potential customers and increase brand awareness throughout the year. The strategy paid off, generating over 2.8M impressions in just 6 months. Additionally, CTR increased by more than 5x and conversions surpassed quadruple-digits.

CRO & HOMEPAGE DESIGN

Services Provided
Shopify Store Design
CRO
Optmization
Web Design
A/B Testing

My Custom Sports Chair leaned on Commerce Garage’s expertise to go above and beyond Ad strategy and clean up their homepage. After extensive testing and informed decision making based on past successes, the team at Commerce Garage tightened up the homepage, removing low converting items and accentuating high conveting ones. As a result, conversions improved by 21%.

A/B Testing Tools and Strategy

Heatmaps
Google Analytics
User segmention
Multivariate testing