Case Study

"The team at Commerce Garage has proven to be a valuable marketing partner for our business. Their expertise in digital marketing is reflected in our online advertising performance where cost per acquisition is well below target, return on ad spend continually grows, and our global audience has expanded. In addition to paid media, they also provide great SEO and CRO strategies that we’re always keen to implement right away."

"Commerce Garage is the best ‘pay per click’ management resource out there! We have tried many, and our best results come from Commerce Garage! The team not only produces results, but always is responsive to our individual needs…customer service is a very high priority for them! Highly recommended!"

"Commerce Garage has been fantastic to work with, at the end of the day performance is what matters and they do come through. However beyond helping our bottom line, they also take the time and energy to consult, to help the customer try to make sense of the fast-changing digital marketing world which gave me more confidence."

THE PROJECT

FLYTOGRAPHER

Flytographer is a Canadian-based startup that connects travelers with professional local photographers around the world, providing a hassle-free way to capture vacation memories. Whether you’re going on a family trip, honeymoon or planning a proposal, Flytographer will connect you with one of their professional, local photographers for an unforgettable photo shoot. As the first to recognize the trend and need for professional vacation photography services, Flytographer launched in 2013.

Since 2013, Flytographer has served tens of thousands of customers, built a community of hundreds of local photographers around the world and developed dozens of partnerships with travel industry leaders.

Commerce Garage began working with Flytographer in early 2018, and has since helped the company grow their reach and paid media performance on Google search and Facebook. The symbiotic relationship between our companies is helping Flytographer reach every and all projected targets and long-term goals.

Services Provided

Facebook Advertising
Instagram Advertising
Google Search
Google Display
Retargeting
Search Engine Optimization (SEO)
Conversion Optimization

PERFORMANCE ACHIEVED

More Conversions

0 %

ROAS

0 x

Lower CPA

0 %

Google Search

As a company that draws on domestic and international travelers, a specialized and strategic approach to search advertising was necessary to reach the right audience at the right time. The strategy included optimizing keywords and ads for every stage of the purchase funnel, from generating awareness to booking a photo shoot. All the while strategically bidding on keywords to maintain top ad positions to fend off encroaching competitors.

Facebook and Instagram Advertising

Flytographer’s new customers discover the service via multiple channels including word-of-mouth, organic search, and Facebook advertising. Their buying journey is not always a linear path. Some customers book a photo shoot instantly after clicking on an ad, while others may invest additional time to research and browse the site. Facebook advertising proved to be a valuable channel not only to reach new audiences but to also stay on top of mind with respect to retargeting throughout the buying journey.