Case Study

Hidrate Spark is a Smart Water Bottle that helps you stay healthy and hydrated by tracking how much water you drink.



Hidrate Inc. is the award winning creator of Hidrate Spark 2.0, a connected water bottle that tracks, monitors, and alerts you about your water intake. In early 2017 Hidrate team sought to replace their old agency with a more data driven and experienced partner to take them to the next level.

Hidrate reached out to us through the Shopify Plus community for our paid social solutions with the goal of reaching new audiences and increasing revenue.

We immediately began analyzing and auditing current and past ad campaigns, web analytics, site performance and conversion tracking.  Our team uncovered several areas for optimization, including improved ad campaigns, analytics implementation, persona development and conversion rate optimization.

Services Provided

  • Facebook Ads
  • Google Search
  • Google Display
  • Retargeting
  • Bing Search
  • Search Engine Optimization (SEO)
  • Funnel Optimization
  • Landing Page Design
  • Persona Development


Increase In Conversions
CTR Lift
Lower CPA

Google Search

Many consumers are keen on leading active and healthy lifestyles to achieve their fitness goals — but it’s never an easy path to forge. That’s why it’s common to be on the lookout for programs and products that help to lead a healthy life. Google Search was a natural fit for finding and attracting this consumer segment. Since relaunching and continuously optimizing campaigns, keywords and ad groups, we’ve been able to reduce the cost of customer acquisition by 53% while increasing conversion rates by 69%. Additionally, by reaching the right users with optimized and relevant ads we’ve increased click-throughs 8x.

Facebook and Instagram Advertising

Facebook ads were used to build brand awareness, generate demand and retargeting.  The platform also provided opportunities to uncover high engaging customer segments and ad copy testing. We deployed and tested various ad types available on Facebook including video, carousels, and image. With active campaign monitoring, we were able to quickly determine the best performing ads and focus on improving winners to achieve their optimal performance.
This Bottle Tracks Your Water Intake And Glows To Remind You T...

79% of Americans drink less than 7 glasses of water a day. Even mild dehydration can affect your mood, energy, and focus.

Posted by Hidrate Spark on Monday, November 27, 2017



Conversion rate optimization (cro)

We used a number of tools and methods to optimize landing pages and the purchase funnel for conversions. From heatmaps to funnel analysis, we provided recommendations, which were implemented and helped improve conversion rates as well as user experience based on industry best practices and our own first-party data. Additionally, we analyzed user and customer data to develop unique personas to target and build landing pages around. This approach allowed us to to create a seamless experience for designated customer segments, from an introduction to the brand all the way down to the purchase.