Case Study

Peace Collective was born after Founder, Yanal wore his first Toronto vs. Everybody t-shirt to a Raptors game back in 2014. Since then, Peace Collective has become a go-to fashion destination, allowing individuals to celebrate pride in their city, country, team and express their authentic selves.



Peace Collective is a Canadian Lifestyle brand that lets individuals tell the world they’re proud of their hometown, homeland or home team, while giving back to a good cause at the same time. The Toronto-based company is known for designs that celebrate Canadian sports teams, cities and the Great White North itself.  In late 2018, just two weeks before Black Friday and Cyber Monday (BFCM) weekend, the Peace Collective team needed an agency with expertise in Facebook Advertising to quickly build and launch advertising campaigns in time for the busy shopping weekend and for the rest of the 2018 holiday season. The goal of the campaigns was to improve Facebook and Instagram performance at scale and beat last year’s online sales numbers by 20%. Commerce Garage team quickly on-boarded Peace Collective and built out campaigns for Facebook, Instagram and Audience Network in time for Black Friday. During the Holiday Season, starting with Black Friday weekend through to Dec 31, the main objective was achieved and exceeded with a of 21% YoY improvement in revenue. Big improvements came from efficiencies in Facebook and Instagram campaign builds, targeting and ad set optimizations.

Services Provided

  • Facebook Advertising
  • Facebook Messenger
  • Instagram Advertising
  • Audience Network
  • Email Optimization
  • Conversion Optimization


YoY Revenue Increase
More Purchases from Facebook
More Impressions


Facebook and Instagram Advertising

For Peace Collective — and every other online business for that matter — Facebook and Instagram are essential advertising channels. Instagram, being a visual platform, played a critical role during the shopping season. Brand awareness was generated by running campaigns utilizing Peace Collective’s professional lifestyle and product photography and Commerce Garage’s audience build methodologies. Another key to success was account build, audience segmentation and ad set optimizations that allowed a sustainable way to scale ad spend.