Case Study

"It has been a pleasure working with the Commerce Garage team over the past several months. Their priority focus is allowing us to grow and that is apparent in our results. They are the first to come to us with a new ad idea + are highly receptive to our copy and creative concepts. They are a highly diligent group and their processes have allowed for exponential growth here at 437. Very pleased with where we’re at + where we’re headed with the help of the Commerce Garage team."

Hayla Nayeri from 437

Hayla Nayeri

Co-founder at 437

"It has been a pleasure working with the Commerce Garage team over the past several months. Their priority focus is allowing us to grow and that is apparent in our results. They are the first to come to us with a new ad idea + are highly receptive to our copy and creative concepts. They are a highly diligent group and their processes have allowed for exponential growth here at 437. Very pleased with where we’re at + where we’re headed with the help of the Commerce Garage team."

Hayla Nayeri from 437

Hayla Nayeri

Co-founder at 437

Known for meticulous cuts, 437 (previously known as 437 SWIMWEAR) creates curve hugging boutique swimwear using luxe fabric that gives you that extra confidence to indulge.

THE PROJECT

437 had a great start when they launched their collection of swimwear in the Summer of 2017. With the support of influencers and other marketing partners, the company accelerated their growth rapidly in the first two years – yet, with plenty of room to grow. They needed a marketing partner to help them get to the next level by introducing their swimwear fashion to a brand new set of customers.

At the outset of engaging with Commerce Garage, the 437 team saw a growth in new customer acquisition almost immediately. We audited and rebuilt advertising campaigns that striked a balance between attracting new, quality purchasers and remarketing to visitors and previous customers – all while optimizing every part of the funnel to continuously achieve performance targets. In the first six months of the engagement, we’ve been able to reduce the cost of customer acquisition (CPA) by 48%, improve the return on ad spend (ROAS) by 89% and lower the cost per thousand impressions (CPM) on Facebook by 31%.

Services Provided

  • Facebook Ads
  • Instagram Ads and Stories
  • Google Search
  • Bing Search
  • Conversion Rate Optimization (CRO)
  • SEO
  • Pinterest Advertising
  • Snapchat Advertising
  • Video Creative

Performance Achieved

%

Lower CPA

%

Improved ROAS

%

Lower FB CPM

%

YoY Revenue Growth

Channel Strategy

Facebook and Instagram Advertising

Facebook is an effective advertising channel, however, if your advertising isn’t creative and doesn’t comply with advertising policies it will be difficult to reach your target audiences. A swimwear brand often faces this challenge, as its ads can be flagged for ‘too much skin’ violations. Subsequently, the ads can be disapproved. Our Facebook experts and creative team came up with ad content that perfectly kept the creative in line with 437’s brand guidelines and key messaging while respecting the platform’s advertising policies. Launching new creative and an effective campaign strategy led to significant improvements, including CTRs increasing by 18%, CPMs decreasing by 31%, cost per add to cart lowering by 45% and ROAS improving by 68%.

Google Search and display

Similar to Facebook, Google Ads also have strict advertising policies as it pertains to swimwear. However, it was still important to utilize the platform to its fullest potential while staying within the advertising policy boundaries. Faced with a number of challenges, Commerce Garage strategized and built campaigns that were still able to reach 437’s specific performance metrics, including improved click-through rates, low CPA and a very strong ROAS.

Video creative