Case Study

Poppy & Peonies offers trendy, affordable and versatile handbags that can be worn multiple ways to suit the many events in your life.

THE PROJECT

Poppy & Peonies

Poppy & Peonies was born out of necessity to create trendy, affordable and versatile bags that can be worn multiple ways to suit the many events in your life. The hand bags are available online and through direct sales consultants/influencers who hold tupperware parties and social events allowing busy working mom to shop from the comfort of their home.

Poppy & Peonies has a strong organic online presence and a content team that churns out new engaging content non-stop. They needed a marketing partner to help them distribute all the content to new audiences and acquire new customers.

Extensive knowledge and experience in promoting and acquiring customers for fashion, jewelry and accessories brands, Commerce Garage team was able to quickly create new target audiences and roll new campaigns, generating results within a few short days.

Within the first 6 months of working with Poppy & Peonies the ad budget was scaled 92% while cutting customer acquisition costs in half and improving Return on Ad Advertising by 20%. YoY performance for the same period resulted in 300% increase in revenue generated from all channels.

Services Provided

  • Facebook Ads
  • Google Ads
  • Display Retargeting
  • Bing Search
  • Funnel Optimization
  • Email Flow Optimization

    Performance Achieved

    %

    Lower CPA

    %

    YoY Revenue Lift

    %

    ROAS Lift

    PAID Channel Strategy

    Facebook and Instagram Advertising

    In any competitive space it’s critical to produce, launch and test new creative content to have a chance at capturing Facebook user’s attention. Quick launches, testing and implementing learnings allowed us to quickly build out high performing campaigns and scale Facebook ad spend by over 80% in just 6 months.

    Google Search and display

    As Facebook’s campaigns took off we simultaneously worked on Google Ads campaigns, capitalizing on increased volume of brand searches and expanding the list of non-branded terms to introduce Poppy & Peonies to new shoppers. As the campaigns were scaled, the ROAS remained well above 10x while CPAs were slashed by 40%.

    Email Flow Optimization

    Black Friday & Email Flow Optimization

    With a growing newsletter and customer email subscriber base, each email has potential to generate new sales. Working with the Poppy & Peonies team we built out an email roadmap that aligned to Black Friday promotions. A well timed and sequenced email flow maximized open rates and generated revenue from every email sent, exceeding projections and previous years sales by 720% during Black Friday weekend.