Case Study
"We engaged Commerce Garage to scale our paid search efforts and in just 3 months our member signups have grown 5x through this channel. They move fast, they clearly have a deep knowledge of performance marketing and are fun to work with."
Ian MacDonald
VP, Marketing at VarageSale
VarageSale is the first choice for families to buy, sell and connect with their local community.
THE PROJECT
VARAGESALE
VarageSale is a fast-growing community-driven and family-friendly app that enables users to buy and sell used items locally. Recently acquired by VerticalScope, VarageSale has become Canada’s leading buy/sell app among women.
To keep up with momentum and scale growth nationally, VarageSale invested in various marketing channels to further drive user acquisition.
As a mobile-first platform, VarageSale reached out to Commerce Garage in early 2017 for digital paid media expertise with a goal of increasing app installs.
Services Provided
- Google Search
- Google Display
- Google App Install
- Pinterest Ads
Performance Achieved
%
More Impressions
%
Higher Interaction Rate
%
More App Installs
Google Search
We helped VarageSale scale quickly with a considerable increase in budget. By testing various campaigns, ad types, placements and bid strategies we settled on and optimized for App Installs as the main conversion goal.
A larger budget provided more opportunities to reach more people. After taking over the account we were able to increase impressions by 250%. To build on the initial success, we focused on improving the effectiveness of ads and targetting strategies, which helped boost interaction rate by 23% above previous campaign performances.
Pinterest Ads
VarageSale’s need to scale quickly prompted exploration of newly untapped advertising channels. Pinterest, a visual discovery and bookmarking social network, was the perfect candidate to launch new campaigns. Pinterest users are active, highly engaging and fit VarageSale’s key demographic.
With a recent introduction of Pinterest Ads, it was a perfect opportunity and great timing to launch paid campaigns on Pinterest. The launch allowed VarageSale to grab an early-mover advantage to create awareness and drive more app installs at a lower cost compared to more well-established advertising channels.
