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Case Study

Sweet Reads Box delivers a best-selling novel, sweet treats, and curated items directly to your door every month.

PERFORMANCE ACHIEVED

0X
Monthly Revenue Growth
0X
Improved Shopify Store Sales
0X
Improved ROAS
0%
Increased Web Conversions

THE Mission

Client:

Sweet Reads Box

Industry:

Subscription Boxes

Homebase:

Ontario, CAN
Book lovers know there’s nothing like the joy of reading a good novel. Throw in a delicious snack and beverage, and you’ll experience a little slice of heaven. That’s why Kerrie and Mark followed their love of reading and decadent treats to bring Sweet Reads Box to life. They had a vision of creating something that fellow book lovers could enjoy, and the product speaks for itself.

With the company already benefiting from steady organic growth, and testing the potential of paid media, Kerrie and Mark knew there was massive growth potential — if they enlisted the help of the right marketing partner.

As big admirers of subscription boxes, coupled with our extensive experience in the subscription space, the Commerce Garage team leapt at the opportunity to help Sweet Reads scale their business. The good news came early and often. Within the first four months of going live, Sweet Reads had doubled their overall monthly revenue, tripled return on ad spend, and reduced customer acquisition costs by 68%.

18 months later, Sweet Reads is still top of the Bestseller List! Monthly revenue growth has jumped by 8x since partnering with Commerce Garage, while sustainably scaling ad spend by 3x over this time.

Services Provided

  • Facebook Ads
  • Instagram Ads
  • Google Ads
  • Google Search
  • CRO
  • Display Retargeting
  • Funnel Optimization
  • Video Creative
  • YouTube Ads

PAID CHANNEL STRATEGY

Paid Channels

Facebook
Instagram
Google Search
Google Display
Youtube
Bing
Book lovers know there’s nothing like the joy of reading a good novel. Throw in a delicious snack and beverage, and you’ll experience a little slice of heaven. That’s why Kerrie and Mark followed their love of reading and decadent treats to bring Sweet Reads Box to life. They had a vision of creating something that fellow book lovers could enjoy, and the product speaks for itself.

With the company already benefiting from steady organic growth, and testing the potential of paid media, Kerrie and Mark knew there was massive growth potential — if they enlisted the help of the right marketing partner.

As big admirers of subscription boxes, coupled with our extensive experience in the subscription space, the Commerce Garage team leapt at the opportunity to help Sweet Reads scale their business. The good news came early and often. Within the first four months of going live, Sweet Reads had doubled their overall monthly revenue, tripled return on ad spend, and reduced customer acquisition costs by 68%.

18 months later, Sweet Reads is still top of the Bestseller List! Monthly revenue growth has jumped by 8x since partnering with Commerce Garage, while sustainably scaling ad spend by 3x over this time.
Ad Formats

Instagram Feed
Instagram Story
Destktop News Feed
Mobile News Feed
Carousel
Display

VIDEO CREATIVE

GOOGLE ADS

Leveraging Google Ads to create campaigns and ads also contributed to Sweet Reads online success. Keyword research, targeting and optimization allowed us to reach large audiences of people looking for new reads, entertainment and gift ideas. Achieving great quality scores, high average order value, and low CPA enabled us to maintain top positions for non-branded terms while effectively competing for more expensive CPC keywords.

CONVERSION RATE OPTIMIZATION (CRO)

CRO

Conversion rate optimization played a critical role in improving product pages, increasing conversion rates and revenue per session. Thanks to a dedicated and individualized CRO strategy, we were able to increase revenue by 16% by testing the right combination of visuals.