Case Study

VarageSale is the first choice for families to buy, sell and connect with their local community.



VarageSale is a fast-growing community-driven and family-friendly app that enables users to buy and sell used items locally.  Recently acquired by VerticalScope, VarageSale has become Canada’s leading buy/sell app among women.

To keep up with momentum and scale growth nationally, VarageSale invested in various marketing channels to further drive user acquisition.

As a mobile-first platform, VarageSale reached out to Commerce Garage in early 2017 for digital paid media expertise with a goal of increasing app installs.

Services Provided

  • Google Search
  • Google Display
  • Google App Install
  • Pinterest Ads


More Impressions
Higher Interaction Rate
More App Installs

Google Search

We helped VarageSale scale quickly with a considerable increase in budget. By testing various campaigns, ad types, placements and bid strategies we settled on and optimized for App Installs as the main conversion goal.

A larger budget provided more opportunities to reach more people. After taking over the account we were able to increase impressions by 250%. To build on the initial success, we focused on improving the effectiveness of ads and targetting strategies, which helped boost interaction rate by 23% above previous campaign performances.


Pinterest Ads

VarageSale’s need to scale quickly prompted exploration of newly untapped advertising channels. Pinterest, a visual discovery and bookmarking social network, was the perfect candidate to launch new campaigns. Pinterest users are active, highly engaging and fit VarageSale’s key demographic.

With a recent introduction of Pinterest Ads, it was a perfect opportunity and great timing to launch paid campaigns on Pinterest. The launch allowed VarageSale to grab an early-mover advantage to create awareness and drive more app installs at a lower cost compared to more well-established advertising channels.